5 Ways a Blog Will Improve Your Business

Some business people are quite strategic about blogging. They already know the multiple benefits to be gained from blogging and they have a clear plan on how to start their own blog and tap into those benefits.

But when I started blogging I was in the dark about how it could help my business, mainly because I wasn't interested in using blogging as a business marketing tool.

In fact, I only started blogging because I wanted to learn about blogging in case any clients were interested in it (I'm a web designer and web copywriter) but mostly I wanted to have an outlet for my creative writing.

But as my blog evolved and my readership grew I accidentally discovered how effective blogging can be as a marketing tool for small business owners so I set up Successful Blogging to share my blogging tips.

These are the five main ways blogging can help improve your business and by improve I mean grow it and increase your income.

These benefits aren't just theoretical either. They are real benefits which I've personally experienced by writing my blog and which many other small business owners are enjoying too.

If you're really serious about boosting your business and gaining a competitive edge in your field I strongly recommend you consider setting up a blog as soon as you can. Here's why.

5 Ways a Blog Will Improve Your Business

1. Find and convert new customers

New, relevant blog posts give people a reason to visit your company site that a static website never can. They also make it easier for your friends and customers to recommend you to other people and spread the word by word of mouse which is similar to word of mouth but much more far-reaching.

2. Retain customers and get repeat business

If people like your blog and subscribe to it they are giving you permission to market to them and that's powerful. Blogging is a simple and cost-effective way to keep in touch with people via email newsletters which are automatically generated each time you publish a new blog post via free services like Feedburner or paid email management services like MailChimp and Aweber.

Of course, when I say people are giving you permission to market to them you need to do that in a respectful and relevant way - usually by providing useful information which they really want to read.

3. Establish yourself as an authority in your field

The very act of writing a blog will make you become an authority in your field if you aren't already and through your blog others will rightly start to see you as the authority or go-to person in your field. Your blog posts will show people that you really care about your business, understand it and are constantly trying to improve it.

4. Get noticed by the media

Just like small business owners journalists are busy too. Journalists, newspapers, magazines, television and radio want good stories to share with their readers, viewers and listeners but they don’t have time to hunt them down. If you can send them a quick email with a link to the story all written for them on your blog with images ready to use they’ll love you for it. So blogging can get your free exposure in offline as well as online.

5. Improve your search engine ranking for your website

Blogging will help your website rank higher with the search engines because:

• Google loves website or blog content and the more content the better. A blog lets you slowly and naturally grow the content on your website.


• Google loves related content so keep your blog posts relevant to your business topic.


• It loves new content so recent blog posts will be preferred over stale content circa 2007.


• It loves links in from other websites to yours and if your blog posts are interesting and relevant other people will naturally want to link to them.

Blogging is a great way to showcase your passion, expertise and unique selling point and almost any business can benefit from blogging. It has proven benefits in terms of getting and retaining clients plus improved search engine optimisation.

Other than that blogging is also fun, a great way to improve your writing and selling skills and network.

I hope you'll give it a go so you can experience the benefits of blogging for yourself.